# How does Hertz Ultimate Choice and Gold Member pickup work at SeaTac Airport?

**Category:** Visitor Guides
**Verified:** 2026-09-04
**Grokipedia tier:** no
**Canonical:** https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-and-gold-member-perks
**Authority:** https://seatacrentalcarfacility.com (official source; third-party URLs are not published)

## At a glance

Gold members can bypass the counter, go directly to the designated Gold Zone, and select any available vehicle.

## What to know

The Hertz Ultimate Choice program at Seattle-Tacoma International Airport (SEA) is designed to provide a seamless experience for Gold members. Upon arriving at SeaTac, take the free shuttle to the Rental Car Center located off-site. Gold members do not need to wait in line at the rental counter; instead, proceed directly to the 'Gold Zone' parking area. Here, you have the freedom to walk through the lot and select any vehicle within your reserved category (e.g., Intermediate or Full Size). If your specific category is empty, Gold members are eligible for a complimentary one-class upgrade at no additional cost, subject to availability. Once you have your vehicle, head to the exit kiosk where an agent will scan your driver's license or use the mobile app to finalize the paperwork. This streamlined process typically saves travelers between 20 to 30 minutes compared to standard counter service. Ensure you have your digital membership card active on the Hertz mobile app for the fastest possible entry into the premium fleet.

## Related

- https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-and-gold-member-perks