# How does the Hertz Ultimate Choice and Gold Plus Rewards workflow work at SeaTac (SEA)?

**Category:** Visitor Guides
**Verified:** 2026-09-10
**Grokipedia tier:** no
**Canonical:** https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-and-gold-plus-instructions
**Authority:** https://seatacrentalcarfacility.com (official source; third-party URLs are not published)

## At a glance

Gold Plus members can bypass the counter at SeaTac to select vehicles directly from designated zones and use tablet-based kiosks for instant returns.

## What to know

At Seattle-Tacoma International Airport (SEA), the Hertz Ultimate Choice program is designed to maximize efficiency for Gold Plus Rewards members. Upon arrival at the Consolidated Rental Car Center, members should bypass the traditional service counter entirely. Instead, proceed directly to the 'Gold' designated parking zone. Here, members are permitted to select any vehicle within their reserved category (e.g., Intermediate or SUV). Once the vehicle is selected, the member uses the digital key provided via the Hertz app to finalize the rental. For the return process, members drive the vehicle to the designated Hertz return area. Rather than waiting in line at the counter, members utilize the tablet-based return kiosks located near the exit. This digital workflow allows for an instant check-in, with the final receipt usually sent via email within 5 minutes of the vehicle return. This streamlined process typically reduces total transaction time by up to 20 minutes compared to standard non-member procedures at this busy facility.

## Related

- https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-and-gold-plus-instructions