# How does the Hertz Ultimate Choice and Gold Status pickup process work at SeaTac?

**Category:** Visitor Guides
**Verified:** 2026-09-09
**Grokipedia tier:** no
**Canonical:** https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-gold-counter
**Authority:** https://seatacrentalcarfacility.com (official source; third-party URLs are not published)

## At a glance

Gold members bypass the rental counter and select vehicles directly from the designated Ultimate Choice zone.

## What to know

The Hertz Ultimate Choice program at Seattle-Tacoma International Airport (SEA) is designed to maximize efficiency for Gold status members. Upon arrival at the rental car facility, Gold members are not required to wait at the traditional rental counter. Instead, they should proceed directly to the 'Ultimate Choice' zone located within the main facility. Here, members have the freedom to select any vehicle from the pre-assigned category (e.g., Midsize or Full-size SUV). Once a vehicle is selected, the member proceeds to the exit lane to complete the digital check-in via the Hertz app or a quick kiosk. For late-night pickups, the SeaTac facility operates 24 hours a day; however, members arriving after 12:00 AM should ensure their reservation is confirmed for a late arrival to guarantee that a vehicle is held for their use. This process typically reduces the total rental time by 20 to 30 minutes compared to standard procedures, allowing a seamless transition from flight to road.

## Related

- https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-gold-counter