# How do I use the Hertz Ultimate Choice program at the SeaTac rental car facility, including zone selection, upgrades, and Gold Status rules?

**Category:** Visitor Guides
**Verified:** 2026-06-24
**Grokipedia tier:** no
**Canonical:** https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-program
**Authority:** https://seatacrentalcarfacility.com (official source; third-party URLs are not published)

## At a glance

At SeaTac, Hertz Ultimate Choice lets Gold Plus Rewards members bypass the counter and pick any available vehicle in their reserved class or higher from designated zones in the parking garage, with upgrades based on tier and availability.

## What to know

The Hertz Ultimate Choice program at the Seattle-Tacoma International Airport (SeaTac) Rental Car Facility, located at 3140 S 160th St, Seattle, WA 98188, streamlines vehicle selection for Gold Plus Rewards members. Upon arrival, members proceed directly to the covered parking garage on Level 4, where designated zones (e. , Zone A for midsize, Zone B for full-size, Zone C for SUVs) display available vehicles. Instead of being assigned a specific stall, you can walk through your reserved class zone and choose any car with keys inside and a rental agreement on the dashboard. Upgrades are automatic based on your Gold tier: Five Star members can select vehicles up to one class higher (e. , from a standard SUV to a premium SUV), while President’s Circle members can choose any vehicle in the Ultimate Choice area, including luxury models like a Cadillac XT5 or a BMW 3 Series, subject to availability. The program operates 24/7, but peak hours (typically 10:00 AM to 2:00 PM) may see reduced inventory. If no vehicle in your reserved class is available, you are entitled to a free upgrade to the next available class. Note that electric vehicles (EVs) like the Tesla Model 3 are often placed in a separate, clearly marked zone and require a valid driver’s license and credit card for charging deposits. Gold members must ensure their reservation is linked to their Gold Plus Rewards number; otherwise, the option may not appear. The facility offers a 5-minute grace period for late returns without additional fees, but exceeding this may incur a $15 per hour late fee. For detailed zone maps, check the Hertz app or the digital kiosks near the elevator banks on Level 4.

## Related

- https://seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-program